My role on this project
Design & UX Direction
Stretgic planning
Product & Engineering coordination
Stakeholder buy-in
Business Impact:
Contributed to $2.3B acquisition of LifeWorks by TELUS
560 new or upgraded clients in 2 years
60k monthly active users
Opportunity
Traditional EAP (Employee Assistance Program) models were outdated, fragmented, and underutilized. We saw an opportunity to fundamentally reimagine how companies support the mental well-being of their workforce, moving from reactive, self-serve tools to a proactive, integrated care platform.
My Role
I led the design strategy and discovery efforts for Total Mental Health, a next-generation mental health offering. My focus was on defining the product vision, aligning cross-functional stakeholders, and ensuring that user needs, clinical integrity, and business goals came together into a unified experience.
Discovery & Validation
Led a 6-month research and discovery phase, interviewing customers, members, and clinicians to identify unmet needs and validate the appetite for a more comprehensive solution.
Product Vision & Design Strategy
Created a vision prototype to rally internal teams and external stakeholders. We positioned Total Mental Health as an always-on, unlimited care solution with layered personalization, targeting high-investment employers.
Innovative Features:
Assessment-driven care routing to match users with the right support level from the start.
Editorial content + CBT tools transformed into digestible, e-learning-style formats.
Personalized feed that adapts to user mood, needs, and engagement patterns.
Mood check-ins and ongoing assessments to track improvement and ROI.
Project outcomes
Reframed mental health not just as support, but as a measurable, trackable improvement journey for both employees and employers.
Successfully sold the concept into the executive team for full investment.
Product became a cornerstone of LifeWorks’ strategic positioning.
Sold extensively across Canada and USA throughout the first year, expanding globally after
9 Beta clients reported a 20% utilisation increase compared to standard EAP services
TMH was cited as a major contributing factor to the $2.3B acquisition by TELUS.
Continued business investment over 3 years to date, growing the feature set and reach of this new product offering.