Recently Director Product Experience at Telus Health. Previously product Design Director at MyBuilder (IAC) and co-founder of Product Design agency Every Interaction.
Total Mental Health
Reimagining employee assistance services and healthcare for a new generation. Telus Health
Quote Tool
Powerful, customer-driven quotation tool for tradespeople to estimate jobs accurately and make them insurable. MyBuilder
Economist Espresso
Groundbreaking daily news app that topped the App Store charts. The Economist
Prop
Property investment portfolio management.
Union Pearson Express
Website & ticketing platform. UP Express
InsightBee
B2B cloud-based platform delivering quality intelligence to enterprise teams. Evaluserve
What I Bring to the Table
Product-focused and outcome-driven. I combine deep product and design expertise to solve complex problems, guiding teams to create solutions that are user-centered, measurable, and aligned with business goals.
Broad and diverse experience. I’ve led and contributed to hundreds of products across industries, giving me a unique perspective on strategy, user behavior, and scaling solutions effectively.
Hands-on leader. I build and mentor high-performing teams while staying actively involved in problem-solving, design reviews, and critical product decisions.
Strategic and adaptable. I know when to move fast, when to influence, and when to push for quality to deliver the best outcomes for users and the business.
Collaborative team builder. I thrive in cross-functional environments, fostering trust and enabling teams to work seamlessly across product, design, and engineering to achieve ambitious goals.
Experience
I was most recently Director of Product Experience at Telus Health (formerly Lifeworks, pre-acquisition), leading a multidisciplinary team of Product Designers, UX Researchers, and UX Copywriters. I owned the product vision and delivery strategy, ensuring alignment across product, engineering, and commercial teams to deliver complex, data-driven health products at scale. My role involved mentoring senior designers, establishing processes, and embedding design-led thinking into the broader organization, contributing to both product outcomes and business growth.
Prior to this, I served as Product Design Director at MyBuilder.com, a marketplace connecting homeowners with tradespeople. I built and led the Design/UX team, collaborating daily with engineering, marketing, and operations to drive user-focused solutions across complex workflows. As part of the senior management team, I contributed to strategic roadmapping, company objectives, and cross-functional prioritization, ensuring design outcomes directly supported business goals.
Before joining MyBuilder, I founded and ran Every Interaction, a London-based UX design agency, delivering digital products and services for startups, innovation teams, and major brands such as The Economist, UBS, DHL, BMW, eBay, and Generali. I led all aspects of the business, from client engagement and business development to creative direction, UX strategy, and product delivery, enabling me to develop deep experience in shaping products end-to-end and working closely with multidisciplinary teams.
Earlier in my career, I ran a smaller digital design agency focused on startups and MVPs, was Head of UX at a top London agency, and worked client-side in well-funded tech startups. These experiences honed my ability to operate in fast-moving, high-impact environments, balancing hands-on design, team leadership, and strategic product thinking.
Recent blog posts
